A Cultural History of the Souvenir Jacket

As with many clothing designs, the souvenir jacket is one garment that has evolved past its cultural origins and integrated itself into popular culture. The distinctive embroidered style was originally created for American GIs to bring home after the post-war occupation of Japan as literal souvenirs, hence the garment's name. Since then, the jackets have been seen countless times in films, on fashion runways and it continues to serve as a symbolic representation of rebellion to this day. With th...